<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-8781629399041387136</id><updated>2011-11-12T17:46:38.650-08:00</updated><title type='text'>Hector Castro</title><subtitle type='html'>Writer and communications consultant</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://heccas.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8781629399041387136/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://heccas.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Curious George</name><uri>http://www.blogger.com/profile/03365247784403569576</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='24' src='http://4.bp.blogspot.com/_8r4fnENtatE/Sjv1WZ55bNI/AAAAAAAAAPA/mb-RTO5afkc/S220/S7300910.JPG'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>1</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-8781629399041387136.post-372636240021768253</id><published>2009-08-25T19:33:00.000-07:00</published><updated>2011-11-12T17:32:02.694-08:00</updated><title type='text'>Professional background</title><content type='html'>&lt;div dir="ltr" style="text-align: left;" trbidi="on"&gt;&lt;div style="margin-bottom: .0001pt; margin: 0in;"&gt;&lt;strong&gt;Four months into my new communications job with &lt;a href="http://www.lni.wa.gov/" target="_blank"&gt;theWashington State Department of Labor &amp;amp; Industries&lt;/a&gt; &lt;/strong&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;our state suffered the worst industrial disaster in at least 40 years whenseven men and women were killed in an explosion at the Tesoro refinery inAnacortes, Wash.&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div style="margin-bottom: .0001pt; margin: 0in;"&gt;&lt;strong&gt;I learned critical lessons &lt;/strong&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;about communications and public affairs that day –&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"&gt;&lt;strong&gt;&lt;span style="font-family: Symbol; font-weight: normal;"&gt;·&lt;span style="font: normal normal normal 7pt/normal 'Times New Roman';"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;Be responsive – Ireturned every call and every email I received that day. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;"&gt;&lt;strong&gt;&lt;span style="font-family: Symbol; font-weight: normal;"&gt;·&lt;span style="font: normal normal normal 7pt/normal 'Times New Roman';"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;Know your subject –Despite the onslaught of phone calls, I made sure to attend important briefings.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-align: left; text-indent: -0.25in;"&gt;&lt;strong&gt;&lt;span style="font-family: Symbol; font-weight: normal;"&gt;·&lt;span style="font: normal normal normal 7pt/normal 'Times New Roman';"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;Offer your bestadvice – I pushed for an agency press release, against the inclinations of some,even though news of the disaster had been widely reported. &amp;nbsp;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="text-indent: 48px;"&gt;&lt;span style="font-weight: normal;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div style="margin-bottom: .0001pt; margin: 0in;"&gt;&lt;strong&gt;Though my career began in journalism, I now work in publicaffairs. &lt;/strong&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;There are lessons from journalismthat still serve me in my new career. I work well under pressure, write well andfast, and have years of training that helps me absorb information quickly and disseminateit clearly.&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div style="margin-bottom: .0001pt; margin: 0in;"&gt;&lt;b&gt;My reporting began in &lt;/b&gt;community news. I wrote for a small weeklypaper before moving on to the Orange County Register in Santa Ana, Calif. In1994, I moved to Tacoma and covered general news, crime, and courts for The(Tacoma) News Tribune. Later, I became a crime reporter for the SeattlePost-Intelligencer, a job I held until the paper shut down its print publicationand became an online-only news site.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div style="margin-bottom: .0001pt; margin: 0in;"&gt;&lt;strong&gt;As a reporter, I covered &lt;/strong&gt;the Makah Indian whale hunt; spent timewith a meth cook to cover the meth epidemic in Pierce County; visited with a UWastronomer to learn about the passing of the comet Hyakutake in 1996; and wroteabout a personal trip to Texas and Mexico with my father as he hunted for thelost mining town where he was raised.&lt;/div&gt;&lt;div style="margin-bottom: .0001pt; margin: 0in;"&gt;&lt;b&gt;During my time with the P-I&lt;/b&gt;, I reported extensively on issues of&lt;span class="apple-converted-space"&gt;&lt;span style="color: #3333ff;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/local/309411_cops29.html" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;police accountability&lt;/span&gt;&lt;/a&gt;, the growth of&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/local/319304_gangs11.html" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;gangs&lt;/span&gt;&lt;/a&gt;&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;inthe Seattle region,&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/local/227095_dvguns04_.html" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;domestic violence&lt;/span&gt;&lt;/a&gt;&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;and conditions in the&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/local/359268_jaildeath17.html" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;local jails&lt;/span&gt;&lt;/a&gt;.&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"&gt;Early on, I began tracking the growing use of Tasers by local lawenforcement. The devices deliver a 50,000-volt charge to people shot with them.Though Tasers have been around for years (who doesn't recall their use as partof the infamous1991 Rodney King arrest), it wasn't until Tasers became smallerand more reliable that police departments began adopting their use for regularpatrol officers. Here are just a few of the stories I wrote over the years onthe subject:&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"&gt;&lt;a href="http://4.bp.blogspot.com/_8r4fnENtatE/SpTPXayQ66I/AAAAAAAAAQo/lWTI-EmuQ9k/s1600-h/Taser+application,+Feb.+2004.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"&gt;&lt;img alt="" border="0" id="BLOGGER_PHOTO_ID_5374148256593931170" src="http://4.bp.blogspot.com/_8r4fnENtatE/SpTPXayQ66I/AAAAAAAAAQo/lWTI-EmuQ9k/s200/Taser+application,+Feb.+2004.jpg" style="float: right; height: 172px; margin-bottom: 10px; margin-left: 10px; margin-right: 0px; margin-top: 0px; width: 200px;" /&gt;&lt;/a&gt;*&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/local/158974_lesslethal02.html" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;The growth of Taser use, Feb. 2004&lt;/span&gt;&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"&gt;*&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="color: #3333ff;"&gt;&lt;a href="http://www.seattlepi.com/local/158976_lesslethalside02.html" target="_blank"&gt;I take one for the team and itreally hurts, Feb. 2004&lt;/a&gt;&lt;/span&gt;*&lt;span class="apple-converted-space"&gt;&lt;span style="color: #3333ff;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"&gt;*&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/local/223578_taser10.html" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;Pregnant woman shot with Taser for failing to signtraffic ticket, May 2005&lt;/span&gt;&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"&gt;*&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/local/237368_satchat20.html" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;An interview with the president of Taser International,Aug. 2005&lt;/span&gt;&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"&gt;*&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/specials/tasers/" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;The Taser Series, Nov. 2004&lt;/span&gt;&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="margin-bottom: .0001pt; margin: 0in;"&gt;&lt;strong&gt;Other features&lt;/strong&gt; were driven by my own interests. Because I ride a motorcycle, aspike in rider fatalities spurred me to write about&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/local/376827_motorcycles01.html" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;motorcycle safety courses&lt;/span&gt;&lt;/a&gt;. I used to loveSeattle's little amusement center,&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/local/345436_funforest31.html" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;the Fun Forest&lt;/span&gt;&lt;/a&gt;, so I interviewed its long-timemanagers, who met at the park as teenagers. Over the years, when interviewingrelatives of murder victims, I often asked how they learned of the death. Theirstories compelled me to want to write a piece on the process of&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/local/noti10.shtml" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;notifying next of kin&lt;/span&gt;&lt;/a&gt;&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;when a violent death takes place. And,as a fan of a&lt;span class="apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.seattlepi.com/books/399347_friday10.html" target="_blank"&gt;&lt;span style="color: #3333ff;"&gt;1980s TV show&lt;/span&gt;&lt;/a&gt;, I wrote about it when it wasreleased on DVD, even tracking one of its former actresses now living in Francefor a telephone interview. Sadly, the paper would not fly me out to France forthe interview.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"&gt;&lt;strong&gt;Reporting helped me become&lt;/strong&gt; an excellent interviewer and researcherwell-versed in background investigations and familiar with municipal, state andfederal courtroom proceedings. I edited the P-I's Saturday web-onlypublication, editing both story copy and entries for the staff-written blogs.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;"&gt;&lt;strong&gt;These days, my focus is communications andpublic affairs. &lt;/strong&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;Draftingcommunication plans, media management, press releases &lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;– &lt;/strong&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;this makes up the bulk of my days. The work requires I stay abreast of popularsocial media platforms. You’ll find me on&lt;a href="http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top" target="_blank"&gt; Linkedin,&lt;/a&gt; Facebook, and&lt;a href="https://twitter.com/#!/heccas" target="_blank"&gt; Twitter&lt;/a&gt;.&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8781629399041387136-372636240021768253?l=heccas.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://heccas.blogspot.com/feeds/372636240021768253/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://heccas.blogspot.com/2009/08/journalism-101.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8781629399041387136/posts/default/372636240021768253'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8781629399041387136/posts/default/372636240021768253'/><link rel='alternate' type='text/html' href='http://heccas.blogspot.com/2009/08/journalism-101.html' title='Professional background'/><author><name>Curious George</name><uri>http://www.blogger.com/profile/03365247784403569576</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='24' src='http://4.bp.blogspot.com/_8r4fnENtatE/Sjv1WZ55bNI/AAAAAAAAAPA/mb-RTO5afkc/S220/S7300910.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_8r4fnENtatE/SpTPXayQ66I/AAAAAAAAAQo/lWTI-EmuQ9k/s72-c/Taser+application,+Feb.+2004.jpg' height='72' width='72'/><thr:total>0</thr:total></entry></feed>
